Promoting Healthy Behaviors (PHB) Activity

The Promoting Healthy Behaviors (PHB) Activity is a Social and Behavior Change project funded by the U.S. Agency for International Development (USAID) and was commenced in 2018. The goal of PHB is to improve health behaviors among Cambodians and ensure they seek and receive quality healthcare with decreased financial hardship.

GEO FOCUS AREAS

PHB, implemented by Population Services International (PSI) and its partners in collaboration with the Royal Government of Cambodia (RGC), works in eight provinces: Phnom Penh, Kampong Chhnang, Kampong Cham, Tbong Khmum, Battambang, Pailin, Pursat and Kampong Speu.

OBJECTIVES

Objective 1: Strengthened public sector systems for oversight and coordination of SBC at national and provincial levels

  1. Coordination and joint planning of SBC programming among stakeholders, including the private sector, improved through development of a sector-wide strategic framework
  2. Strengthened systems for ensuring quality and ongoing monitoring, building in feedback loops to ensure continuous learning and steady improvement of process and SBC interventions
  3. Increased RGC funding for SBC as an essential element of health programming

Objective 2: Improved ability of individuals to adopt healthy behaviors

  1. Quality, high-priority SBC activities demonstrated by the project in partnership with SBC service providers
  2. Increased self-efficacy to enact positive behaviors and reduce harmful behaviors, including use of health and social services, among priority populations
  3. Characteristics of high-quality services perceived more accurately by priority populations
  4. Strengthened social norms supporting positive behaviors among priority populations

HEALTH AREAS

OUR APPROACHES

Digital Health

Digital Health

Human-Centered Design

Human-Centered Design

Cultural Relevance

Cultural Relevance

Youth Engagement

Youth Engagement

IMPACTS

Number of people reached through SBC activities and messages​ by health areas (as of September 2024):
11717959

COVID-19

10921819

Family planning

414861

Malaria

818575

Maternal & child health and nutrition

580907

Tuberculosis

208287

WASH

9810149

Non-communicable diseases

1207398

Perception of Quality Healthcare

IMPLEMENTING PARTNERS