The Promoting Healthy Behaviors (PHB) Activity is a Social and Behavior Change project funded by the U.S. Agency for International Development (USAID) and was commenced in 2018. The goal of PHB is to improve health behaviors among Cambodians and ensure they seek and receive quality healthcare with decreased financial hardship.
GEO FOCUS AREAS
PHB, implemented by Population Services International (PSI) and its partners in collaboration with the Royal Government of Cambodia (RGC), works in eight provinces: Phnom Penh, Kampong Chhnang, Kampong Cham, Tbong Khmum, Battambang, Pailin, Pursat and Kampong Speu.
OBJECTIVES
Objective 1: Strengthened public sector systems for oversight and coordination of SBC at national and provincial levels
- Coordination and joint planning of SBC programming among stakeholders, including the private sector, improved through development of a sector-wide strategic framework
- Strengthened systems for ensuring quality and ongoing monitoring, building in feedback loops to ensure continuous learning and steady improvement of process and SBC interventions
- Increased RGC funding for SBC as an essential element of health programming
Objective 2: Improved ability of individuals to adopt healthy behaviors
- Quality, high-priority SBC activities demonstrated by the project in partnership with SBC service providers
- Increased self-efficacy to enact positive behaviors and reduce harmful behaviors, including use of health and social services, among priority populations
- Characteristics of high-quality services perceived more accurately by priority populations
- Strengthened social norms supporting positive behaviors among priority populations
HEALTH AREAS
LESSONS LEARNED
- Simplifying how mothers get health information
- Lessons Learned: WASH campaign
- Portable and Inexpensive: Providing access to affordable DYI WASH Kits
- Using Bokator references to slow the spread of COVID-19
- Fostering youth engagement to promote sexual and reproductive health
- Kampong Chhnang Villagers Helps Develops Tools for Promoting Family-Planning Practices
- Research: Behavioral determinants of malaria risk, prevention, and care-seeking behaviors among forest-goers in Cambodia
- Having a Proper Handwashing Station Reminds Kids to Wash their Hands Frequently
- Linking Gender Knowledge to Health Promotion Programs
LATEST UPDATES
Simplifying how mothers get health information
Interactive Voice Response (IVR) systems are a useful tool for delivering health information. PHB has been using it for its
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For Youth, By Youth
Normalizing sex, relationships and bodies “I learned in biology class about reproductive parts and the human body,” said 25-year-old Sopheakneath...
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Lessons Learned: WASH campagin
Download document The following lessons learned from our WASH intervention may be useful to other projects, development partners or government
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Number of people reached through SBC activities and messages by health areas (as of March 2024):
11717959
COVID-19
5856513
Family planning
414861
Malaria
108591
Maternal & child health and nutrition
580907
Tuberculosis
208287
WASH
4407931
Non-communicable diseases
476457
Perception of Quality Healthcare
11717959
COVID-19
5856513
Family planning
414861
Malaria
108591
Maternal & child health and nutrition
580907
Tuberculosis
208287
WASH
4407931
Non-communicable diseases
476457
Perception of Quality Healthcare
IMPLEMENTING PARTNERS
