The Promoting Healthy Behaviors (PHB) Activity is a Social and Behavior Change project funded by the U.S. Agency for International Development (USAID) and was commenced in 2018. The goal of PHB is to improve health behaviors among Cambodians and ensure they seek and receive quality healthcare with decreased financial hardship.
GEO FOCUS AREAS
PHB, implemented by Population Services International (PSI) and its partners in collaboration with the Royal Government of Cambodia (RGC), works in eight provinces: Phnom Penh, Kampong Chhnang, Kampong Cham, Tbong Khmum, Battambang, Pailin, Pursat and Kampong Speu.
OBJECTIVES
Objective 1: Strengthened public sector systems for oversight and coordination of SBC at national and provincial levels
- Coordination and joint planning of SBC programming among stakeholders, including the private sector, improved through development of a sector-wide strategic framework
- Strengthened systems for ensuring quality and ongoing monitoring, building in feedback loops to ensure continuous learning and steady improvement of process and SBC interventions
- Increased RGC funding for SBC as an essential element of health programming
Objective 2: Improved ability of individuals to adopt healthy behaviors
- Quality, high-priority SBC activities demonstrated by the project in partnership with SBC service providers
- Increased self-efficacy to enact positive behaviors and reduce harmful behaviors, including use of health and social services, among priority populations
- Characteristics of high-quality services perceived more accurately by priority populations
- Strengthened social norms supporting positive behaviors among priority populations
HEALTH AREAS
CASE STUDIES AND LESSONS LEARNED
- Using Bokator references to slow the spread of COVID-19
- Modern Methods of Family Planning to Prevent Unplanned Pregnancy and Provide Adequate Quality of Life and Care to Family in Rural Cambodia
- Drinking Treated Water and Washing Hands at 5 Critical Times Keeps Tummy Bugs Away
- Fostering youth engagement to promote sexual and reproductive health
- Kampong Chhnang Villagers Helps Develops Tools for Promoting Family-Planning Practices
- Research: Behavioral determinants of malaria risk, prevention, and care-seeking behaviors among forest-goers in Cambodia
- “Babies are Expensive!”
- We Had No Idea that It Is Unsafe to Drink Well Water!
- Having a Proper Handwashing Station Reminds Kids to Wash their Hands Frequently
- Linking Gender Knowledge to Health Promotion Programs
LATEST UPDATES
For Youth, By Youth
Normalizing sex, relationships and bodies “I learned in biology class about reproductive parts and the human body,” said 25-year-old Sopheakneath...
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Lessons Learned: WASH campagin
Download document The following lessons learned from our WASH intervention may be useful to other projects, development partners or government
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A look at PSI, Bloom, and Cambodian health
Originally published on Brains Communication website. From safe driving and alcohol consumption to cutting out tobacco and littering, influencing...
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Reduce salt in your diet
Video transcript: Mother: Don’t add too much salt. Sister 2: Sister! Everyone in your family looks so healthy. You must
Learn moreIMPACTS
Number of people reached through SBC activities and messages by health areas (as of October 2023):
11717959
COVID-19
5157529
Family planning
55259
Malaria
27179
Maternal & child health and nutrition
577198
Tuberculosis
208288
WASH
4104383
Non-communicable diseases
507164
Perception of Quality Healthcare
11717959
COVID-19
5157529
Family planning
55259
Malaria
27179
Maternal & child health and nutrition
577198
Tuberculosis
208288
WASH
4104383
Non-communicable diseases
507164
Perception of Quality Healthcare
IMPLEMENTING PARTNERS
