USAID/Cambodia Promoting Healthy Behaviors Activity

Project Description

USAID/Cambodia Promoting Healthy Behaviors (PHB) Activity is a five-year, USAID-funded, social and behavior change project (2018-2023) being directly implemented by Population Services International (PSI). The goal of Cambodia PHB Activity is to improve health behaviors among Cambodians and ensure they seek and receive quality healthcare with decreased financial hardship. Cambodia PHB Activity targets 6 key health areas: maternal & child health; nutrition; water, sanitation and hygiene (WASH); tuberculosis; family planning; and malaria. Cambodia PHB Activity is working with partners in Phnom Penh, Kampong Chhnang, Kampong Cham, Tbong Khmum, Battambang, and Pailin. Cambodia PHB Activity will implement this project focusing on two objectives with 12 key health behaviors being identified for social and behavior change focus.

   OBJECTIVE 1:   

Strengthened public sector systems for oversight and coordination of SBC at the national and provincial levels.

   OBJECTIVE 2:   

Improved ability of individuals to adopt healthy behaviors

PHB 12 Key Behaviors

Maternal & Child Health and Nutrition

❶ Breastfeed newborn within 1 hour of birth
❷ Exclusive breastfeeding for the first 6 months
❸ Continue breastfeeding up to 2 years
❹ Visit health facility (private or public) for at least four PNC check-ups with baby within 6 weeks of delivery
❺ Provide adequate diet for children ages 6-23 months with age-appropriate quantity and diversity of foods and snacks

Family Planning

❻ Use any modern contraceptive method
❼ Use postpartum modern family planning
❽ Switch from traditional family planning methods to any modern family planning methods


❾ Go to a health facility for diagnosis when presenting with TB symptoms of a persistent cough for two or more weeks
❿ Comply with recommended course of treatment for TB

Water & Sanitation

⓫ Households use safe drinking water for consumption
⓬ Household members wash hands with soap and water at all five critical times